Our story

about WISEMED

WISEMED's inauguration in the UAE, emerges from the collective vision of industry veterans boasting over 18 years of experience in the aesthetic domain.
The founder, who has held pivotal roles with leading brands within the industry, has refined his expertise in energy-based devices, soft products, injectables and anti-ageing solutions. His journey includes significant roles in major markets in the GCC, where he mastered the art of sales management, product launches, and market strategies.

Mission

We aim to redefine the standards of aesthetic and regenerative medicine, offering scientifically backed, cutting-edge solutions. We are dedicated to ensuring customer satisfaction and embracing best practices that shape the future of the industry.

Vision

Our vision is to establish ourselves as a beacon of innovation and reliability in the aesthetic industry. We aspire to expand our regional footprint, consistently upholding the highest levels of excellence and integrity.

Meet the Founder

Nashat Wali

Nashat Wali, a seasoned management professional, brings over 24 years of experience in driving business growth, with a specific focus on the healthcare industry and aesthetic medicine. His career in the Middle East, particularly in the GCC, is marked by a series of progressively senior roles in strategic sales, geo-expansion, and client relationship management.

Nashat's leadership qualities are further evidenced by his certifications in marketing, management, sales, and customer service from reputable institutions. These have equipped him with robust skills in team building, and strategic thinking, crucial for guiding sales teams to exceed their targets and achieve significant market growth. At WISEMED, Nashat leverages his extensive experience and strategic acumen to drive the company's vision forward. His analytical and critical thinking abilities are instrumental in shaping WISEMED's future in the dynamic world of aesthetic medicine.

Insight-Led Revolution in Aesthetic Care

WISEMED's inception and strategic direction are deeply rooted in a data-driven understanding of the GCC aesthetic and lifestyle medicine market. This growing market is primarily fuelled by a rising demand for minimally invasive and non-invasive aesthetic treatments – a trend that WISEMED has strategically positioned itself to capitalise on.
Our focus on soft products, such as anti-ageing solutions, skincare products and injectables, directly aligns with these evolving market dynamics, placing us at the forefront of this burgeoning sector. More than just aligning with global trends, our product portfolio will be meticulously curated to cater to the specific needs and preferences of our regional clientele. This approach ensures that WISEMED's offerings are not only at the pulse of global demand but also resonate deeply with the unique requirements of our target markets in the GCC.
This data-driven strategy underpins every aspect of our operations, from product
development to marketing and customer engagement.

Why work with us

We lay the foundation for success

Extensive Industry Experience

With over two decades of immersive involvement in the aesthetic field, our team embodies a wealth of knowledge and expertise. Our history spans across various facets of the industry, providing us with a comprehensive understanding of market trends, consumer needs, and technological advancements. This extensive experience enables us to offer unparalleled insights and innovative solutions to our clients and partners.

Specialised Focus

At WISEMED, we place a strong emphasis on underrepresented yet potentially lucrative products within the aesthetic market. Our approach involves identifying and leveraging niche segments that offer significant growth opportunities. By focusing on these areas, we provide unique solutions that not only meet but anticipate the evolving needs of the market

Brand Revitalisation Strategies

Our proven expertise in transforming brands with untapped potential into market leaders sets us apart. We employ strategic brand revitalisation techniques that breathe new life into products and services. This involves comprehensive market analysis, targeted marketing strategies, and a deep understanding of consumer psychology, all of which contribute to turning around brand fortunes and re-establishing them as industry benchmarks.

Regional Market Acumen

Our intimate understanding of the cultural and commercial nuances specific to our operating regions in the UAE, Oman, Qatar, and Bahrain is a key strength. This regional market acumen allows us to tailor our product offerings and marketing strategies to meet the unique preferences and requirements of each market, ensuring a deeper resonance with our target audience and enhanced customer satisfaction.

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